Pixar Animation Studio : An Innovative Strategist
Pixar Animation Studios, commonly known as just Pixar, is an American computer animation studio known for its critically and commercially successful computer-animated feature films. It is based in Emeryville, California, and is a subsidiary of Walt Disney Studios owned by The Walt Disney Company. HISTORY 1975 W ith the founding of a vocational school in Old Westbury, NY, called the New York Institute of Technology. It was there that Edwin E. Catmull, a strait-laced Mormon from Salt Lake City who loved animation but could not draw, teamed up with the people who would later form the core of Pixar. 1979 George Lucas recruits Ed Catmull from the New York Institute of Technology to head Lucasfilm’s Computer Division, a group charged with developing state-of-the-art computer technology for the film industry. Lucas’s wish list: a digital (nonlinear) film editing system, a digital (nonlinear) sound editing system, a laser film printer, and furt...